Big Data & AI World London 2025 Programme

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AI's PR Challenge: Strategies to Overcome the Myths and Misconceptions?

13 Mar 2025
AI & Apps Theatre
Data & AI for Business

AI is one of the biggest disruptors of the 21st century, but it’s also become one of the most controversial. From data and privacy concerns to ethical challenges and misinformation, public perception of AI has encountered many challenges following the initial excitement. AI’s future not only depends on technological advancement but also on public trust and acceptance. Myths, misconceptions, and misaligned communication are fuelling scepticism from business leaders, slowing adoption and hindering innovation. So how do we reshape the narrative?

This session will explore common misconceptions about AI, if the concerns around the technology are legitimate, and how the industry can shift the conversation away from fear and more towards trust.

Chairperson
Alex Humphries-French, MADTech Practice Director - Propeller Group
Speakers
Tom Laranjo, CEO - Mediaplus UK
Supriya Dev-Purkaystha, Head of Media & Ad Tech Solutions - Microsoft UK
Lauren Hendry Parsons, Vice President of Communications & Advocacy - ExpressVPN

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