Launched in 2019, Diversity Atlas is the world’s first holistic approach to diversity data collection and analysis for any organisation aiming to create effective and relevant strategies, policies, and plans for their markets and their communities. It relies on a voluntary, anonymised, customisable short (4-minute) online survey that is instantly processed to produce a profile of an organisation’s collective culture.

Diversity Atlas takes a scientific, data-driven approach that ignites curiosity and empathy and bypasses shame, blame and othering. In contrast to many diversity, equity, and inclusion (DEI) approaches, Diversity Atlas highlights the identity of individual cultural attributes rather than group identity, as group identities can cause people to feel labelled and boxed in.

Informed by the most comprehensive datasets of humanity in the world, Diversity Atlas was created in partnership with the Australian National Commission for UNESCO and the Australian National University, in consultation with a cross-disciplinary academic team and communities. Its database includes every known culture, secular and non-secular tradition and language, amounting to more than 45,000 identity markers. It also measures variety, disparity and balance within organisations. Its data structure allows analysis of key metrics of diversity, including variety, balance, disparity and mutuality (the degree to which an organisation reflects a community), all concepts underpinned by algorithms.

People are the most important asset of any organisation. By precisely mapping an organisation’s cultural diversity, Diversity Atlas releases a wealth of touchpoints for leaders to draw from when meeting the challenges and opportunities of a fast-changing, increasingly globalised world. Through its innovative technology, the platform offers detailed visualisations, real-time analytics, and practical insights that empower organisations to take all their strategies to the next level.

Diversity Atlas’s methodology and definition of cultural diversity were based on more than 300 literature reviews.

Experience Diversity Atlas in Action at Stand BD005!

This year the Diversity Atlas team is offering Tech Show London attendees an exclusive opportunity to experience Diversity Atlas firsthand at Stand BD005. Whether you’re a business leader, HR professional, policymaker, or tech enthusiast, don’t miss this chance to learn how data-driven cultural intelligence can inform your actions.

Thought-Provoking Panel Sessions with Peter Mousaferiadis

Our Founder and CEO, Peter Mousaferiadis, a globally recognised thought leader in culture as a driver of progress, social cohesion and innovation, is honoured to be moderating a series of two powerful panel sessions. These discussions will further explore the intersection of technology, data, and societal change, exploring how organisations can drive impact through advanced analytics.

Among the standout sessions, Peter will be moderating:

• AI – Terminator or Liberator? Humanity's Role in our Future – A deep dive into the ethical and societal implications of AI, balancing its transformative potential with the risks it presents.
• The Role of Technology in an Age of Polarisation – Exploring how technology can bridge divides, strengthen connections, and combat misinformation in an increasingly fragmented world.

These sessions will offer valuable takeaways for business leaders, tech professionals, and policymakers looking to embed data-driven strategies into their decision-making frameworks.

Introducing ‘My Story’: A World-First Interactive Feature

Diversity Atlas is launching ‘My Story’, a world-first interactive feature that allows attendees to engage with the Diversity Atlas experience in a personal and impactful way.

What is ‘My Story’?

• A unique, interactive tool that helps individuals explore their own cultural identity.
• Participants receive a personalised cultural story, offering insights into their heritage and cultural background.
• A data-driven reflection of identity highlights the power of cultural diversity on an individual level.

By taking part in ‘My Story,’ attendees will gain a deeper understanding of their own cultural footprint while witnessing firsthand how Diversity Atlas’s analytics can be applied on a personal and organisational scale. This feature is designed to enhance cultural awareness, spark conversations, and demonstrate the value of data-driven diversity insights in an engaging and interactive format.