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Catherine Knibbs

Catherine Knibbs

Human Behaviour Technologist & Ethicist, SWAY.LY
As a member of Sway.ly Trust Advisory Board, Cath contributes to critical discussions on the app’s ethical direction, ensuring that its AI-driven technology aligns with the highest standards of responsibility and care. Beyond this, she provides expert guidance on all aspects of cyber trauma, from refining the app’s language and resources to shaping its broader objectives and purpose. Her work with Sway.ly is instrumental in revolutionizing how families navigate social media, reducing exposure to harmful content, and fostering a safer online environment.
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