Speakers
Niklas Ek
Group Head of Data, Insights & Analytics,
PureGym Group
Niklas leads the use of data, analytics, and AI across PureGym Group, Europe’s second largest fitness chain with over 500 low-cost gyms and 2 million members. PureGym uses data across a wide range of its decision making, aiming to both create value and inspire a healthier nation. Prior to joining PureGym, Niklas led the European Analytics Delivery team at L.E.K. Consulting, a leading strategy consulting business.
Sessions
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06-Mar-2024Customer Experience & Customer DataAnother rep, Another month – Lessons from Improving CLTV in Fitness
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