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Niklas Ek

Niklas Ek

Group Head of Data, Insights & Analytics, PureGym Group
Niklas leads the use of data, analytics, and AI across PureGym Group, Europe’s second largest fitness chain with over 500 low-cost gyms and 2 million members. PureGym uses data across a wide range of its decision making, aiming to both create value and inspire a healthier nation. Prior to joining PureGym, Niklas led the European Analytics Delivery team at L.E.K. Consulting, a leading strategy consulting business.
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