Speakers
Supriya Dev-Purkaystha
Head of Media & Ad Tech Solutions,
Microsoft UK
Supriya Dev-Purkaystha is the Head of Media and Ad Tech Solutions - UK at Microsoft, with two decades of experience in digital marketing across agencies, brands, and media ownership. A strategist and growth hacker with a background in Communication Sciences, she believes audience centricity is key to commercial growth. Supriya plays a key role in bringing Microsoft’s AI-driven advertising solutions to market, helping brands and advertisers leverage AI for enhanced targeting, automation, and optimisation while ensuring brand safety and accessibility. She is passionate about breaking down barriers for people of colour and marginalised backgrounds, representing Microsoft on the Accessibility Alliance and volunteering as a mentor and advisor.Her recent accolades include listed in the PMW Powerlist 100 and winner of Advertising Week Europe Future is Female Award 2023.
Sessions
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13-Mar-2025AI & Apps TheatreAI's PR Challenge: Strategies to Overcome the Myths and Misconceptions?
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